Despite the continued global recession, last year (2011) saw only a 6.7% dip in sales from our all-time high in 2010. Our 2011 sales figures still outperformed our 2009 and earlier years sales. Our total license sales are down dramatically from 2009 numbers, but are being replaced by more and more Ultimate licenses. Products sold in 36 countries last year, with the most sales coming from USA, UK, Canada, Germany, France and then Australia.
Sales Figures (Quantity and $ Amount). This is from sales on the Fantasy Grounds website only. Some additional sales come from RPGNow and DriveThruRPG but they don't significantly change the sales picture for the year.
| Category | 2007 | 2008 | 2009 | 2010 | 2011 |
| Core | 1,911 | 1,991 | 2,419 | 2,200 | 1,885 |
| Savage Worlds | - | 95 | 261 | 389 | 546 |
| Generic Add-ons | - | - | 26 | 662 | 483 |
| Call of Cthulhu | - | 31 | 117 | 148 | 161 |
| D20/OGL, 3.5E and Pathfinder | - | 155 | 211 | 224 | 268 |
| Rolemaster Classic | - | - | 64 | 92 | 86 |
| Basic Roleplaying (BRP) | - | - | - | 68 | 76 |
| Castles & Crusades | - | - | 49 | 112 | 144 |
| Arcana Evolved | - | - | 1 | 28 | 45 |
| 4E | - | - | - | - | 26 |
| Iron Heroes | - | - | - | 10 | 9 |
| Total | 1,911 | 2,272 | 3,148 | 3,933 | 3,729 |
| Category | 2007 | 2008 | 2009 | 2010 | 2011 |
| Core | $ 53,849.75 | $63,445.45 | $78,927.28 | $ 97,153.30 | $ 87,784.05 |
| Savage Worlds | $ - | $ 609.50 | $ 2,008.46 | $ 3,936.19 | $ 5,815.13 |
| Generic Add-ons | $ - | $ - | $ 134.50 | $ 3,918.60 | $ 3,123.00 |
| Call of Cthulhu | $ - | $ 465.00 | $ 1,755.00 | $ 1,946.50 | $ 2,383.50 |
| D20/OGL, 3.5E and Pathfinder | $ - | $ 1,021.50 | $ 1,322.50 | $ 1,638.50 | $ 1,807.40 |
| Rolemaster Classic | $ - | $ - | $ 1,280.00 | $ 1,840.00 | $ 1,516.00 |
| Basic Roleplaying (BRP) | $ - | $ - | $ - | $ 1,346.45 | $ 1,275.60 |
| Castles & Crusades | $ - | $ - | $ 308.00 | $ 745.67 | $ 975.03 |
| Arcana Evolved | $ - | $ - | $ 12.00 | $ 208.00 | $ 391.50 |
| 4E | $ - | $ - | $ - | $ - | $ 172.50 |
| Iron Heroes | $ - | $ - | $ - | $ 86.00 | $ 94.00 |
| Total | $ 53,849.75 | $ 65,541.45 | $ 85,747.74 | $ 112,819.21 | $ 105,337.71 |
There are no public sales metrics to compare our user base with those of other virtual tabletop applications, but our current user base is broken down into the following categories:
| License Type | Count |
| Full | 11,270 |
| Lite | 10,976 |
| Lite Upgrade | 379 |
| Ultimate | 557 |
| Total | 23,182 |
We sold 177 different add-on products last year. This is thanks in part to the fact that we added another 58 products to our catalog. This is after adding 82 new products in 2010.
| Rank | Title | Category | Type |
| 1 | Savage Worlds Ruleset v3.2 for Fantasy Grounds | Savage Worlds | Ruleset |
| 2 | Call of Cthulhu Ruleset for Fantasy Grounds | Call of Cthulhu | Ruleset |
| 3 | The Complete SRD for Fantasy Grounds | D20/OGL, 3.5E and Pathfinder | Accessory |
| 4 | Rolemaster Classic Ruleset (ver. 1.2) | Rolemaster Classic | Ruleset |
| 5 | Castles & Crusades Ruleset 4th Printing | Castles & Crusades | Ruleset |
| 6 | The Complete d20 Modern SRD Ruleset for Fantasy Grounds | D20/OGL, 3.5E and Pathfinder | Ruleset |
| 7 | Counter Collection 4E - Heroic 1 Token Pack | Generic Add-ons | Token Pack |
| 8 | Gaming Tokens Pack #3: PCs & NPCs | Generic Add-ons | Token Pack |
| 9 | Daring Tales of the Space Lanes - Space Pulp Rules (Free) | Savage Worlds | Free Supplement |
| 10 | Summoned Monsters Stats | D20/OGL, 3.5E and Pathfinder | Accessory |
| 11 | Map Adventures #1 - Forests & Mountains v2 | Generic Add-ons | Map Module |
| 12 | Basic Roleplaying (BRP) Ruleset for Fantasy Grounds | Basic Roleplaying (BRP) | Ruleset |
| 13 | Deadlands Reloaded: Players Guide (version 1.10) | Savage Worlds | Setting |
| 14 | Counter Collection 4E - Heroic 2 | Generic Add-ons | Token Pack |
| 15 | Deadlands Reloaded: Marshall's Handbook and Extension (version 1.10) | Savage Worlds | Setting |
| 16 | Disposable Heroes: Fantasy 4E | Generic Add-ons | Token Pack |
| 17 | Complete Minions for Fantasy Grounds | D20/OGL, 3.5E and Pathfinder | Accessory |
| 18 | Arms and Armor v3.5 for Fantasy Grounds | D20/OGL, 3.5E and Pathfinder | Accessory |
| 19 | Map Adventures #2 - Plains, Deserts, & Caverns | Generic Add-ons | Map Module |
| 20 | Deities of the Haunted Highlands | Castles & Crusades | Free Supplement |
| 21 | Fantasy Skin for Savage Worlds | Savage Worlds | Skin |
| 22 | Savage Worlds: Fantasy Companion | Savage Worlds | Accessory |
| 23 | Counter Collection 4E - Paragon 1 | Generic Add-ons | Token Pack |
| 24 | RMC: A Wedding at Axebridge | Rolemaster Classic | Adventure |
| 25 | Gaming Tokens Pack #9: Monstrous Humanoids & Outsiders | Generic Add-ons | Token Pack |
| 26 | Counter Collection 4E - Paragon 2 | Generic Add-ons | Token Pack |
| 27 | Monte Cook's Arcana Evolved Ruleset | Arcana Evolved | Ruleset |
| 28 | 4E Lands of Darkness #1: The Barrow Grounds | 4E | Adventure |
| 29 | Gaming Tokens Pack #6: Magical Beasts | Generic Add-ons | Token Pack |
| 30 | Modern Skin for Savage Worlds | Savage Worlds | Skin |
| 31 | Gaming Tokens Pack #1: Animals & Aberrations | Generic Add-ons | Token Pack |
| 32 | Gaming Tokens Pack #7: Constructs, Elementals, & Fey | Generic Add-ons | Token Pack |
| 33 | Disposable Heroes: Sci-Fi Aliens | Generic Add-ons | Token Pack |
| 34 | Disposable Heroes: Modern Gangs | Generic Add-ons | Token Pack |
| 35 | BRP Basic Creatures | Basic Roleplaying (BRP) | Accessory |
| 36 | Counter Collection 4E - Epic 2 | Generic Add-ons | Token Pack |
| 37 | Gaming Tokens Pack #8: Undead & Oozes | Generic Add-ons | Token Pack |
| 38 | Savage Worlds Fantasy Bestiary Toolkit | Savage Worlds | Accessory |
| 39 | Savage Worlds: Super Powers Companion | Savage Worlds | Accessory |
| 40 | Call of Cthulhu: Masks of Nyarlathotep | Call of Cthulhu | Adventure |
| 41 | Basic Magic for BRP | Basic Roleplaying (BRP) | Accessory |
| 42 | Gaming Tokens Pack #4: d20 Modern | Generic Add-ons | Token Pack |
| 43 | Gambler's Quest | D20/OGL, 3.5E and Pathfinder | Adventure |
| 44 | Counter Collection 4E - Epic 1 | Generic Add-ons | Token Pack |
| 45 | Gaming Tokens Pack #2: Arcana Evolved | Arcana Evolved | Token Pack |
| 46 | Castles and Crusades: A1 Assault on Blacktooth Ridge | Castles & Crusades | Adventure |
| 47 | Daring Tales of Adventure Figure Flats | Savage Worlds | Token Pack |
| 48 | Ravenlands Mega Bundle Map Pack | Generic Add-ons | Map Module |
| 49 | Gaming Tokens Pack #10: Plants & Vermin | Generic Add-ons | Token Pack |
| 50 | Gaming Tokens Pack #5: Dragons & Giants | Generic Add-ons | Token Pack |
Our main goals were to add more content and improve the core functionality of the system. I think we accomplished that quite well. We added more publishers over both years and we continued to grow our user base. Piracy became a bit of a problem as we started to see more and more cracked versions of our core product and we use these sales to fund additional development. We've started to take more action to combat this but it will require an ongoing effort.
Another major goal was to get the community more involved in development of new content (rulesets, adventures, map packs, etc.) This has worked fairly well but mostly in the conversion of material from known publishers. I still think there is a larger market for this in new content creation as well. Due to licensing issues, this is best suited for the D20/OGL market.
Finally, we wanted to get in with one of the major D&D publishers -- either Paizo or WoTC, or both. Despite numerous attempts and some seemingly good conversations, this never materialized. We haven't given up hope yet though and will keep pursuing these initiatives.
SmiteWorks was formed in Espoo Finland in 2004 and is the creator of the popular Fantasy Grounds II virtual tabletop application. It was acquired by U.S. investors in October 2009 and is now based out of Louisville, KY, with a presence in Renton, WA.
Doug Davison
President
SmiteWorks USA, LLC
www.smiteworks.com
www.fantasygrounds.com